At Shaker Coin, we rely on our fair dealing and reputation to bring new customers through the door, not on big advertising budgets. Our customers are our best advertising! We could buy expensive ads and mailings. But think about it. Who pays for the ads? YOU DO. The price of precious metals is the same for all businesses. Therefore, the customers get less money for their merchandise when the business is burdened by a big advertising budget and large fixed costs.