1. Our reputation and, as a result, the strong customer base that we have built in the Cleveland, Ohio area for over 50 years. We pay the best price possible so our customers will return with their family and friends.
2. Our strong established relationships with our refiners and national coin dealers.
3. Our modest advertising expenditures. We don't need to spend much because our customers are our best advertisement.
4 Our prime location in Woodmere, Ohio, just off of 1-271 and Brainard, and our easily accessible business entry.
5. Keep in mind that the spot price of gold is the same for all dealers, big and small, Cleveland, Ohio and New York city. So there's no advantage to dealing out-of-state or with "bigger name" firms. The end of the line is the same for all of us.