Who are these people who come into town and take out full pages in the Plain Dealer? Who are these people who pay a small fortune to advertise on TV? Who are these people who rent kiosks and storefronts over town to buy your gold? We have NO IDEA, and we've been in this business for over 50 years. BUT, you do know who we are. We are Shaker Coin Company - family owned and operated in Cleveland, Ohio since 1959.
Just about every coin ad I've read says, "We Pay Top Dollar!!" To be honest, I think we have also used that phrase. How can everyone pay "top dollar" when we all know that different shops pay different amounts of money for your goods? So, how is it that we pay more than our competitors? Here are a couple of reasons:
1. Our reputation and, as a result, the strong customer base that we have built in the Cleveland, Ohio area for over 50 years. We pay the best price possible so our customers will return with their family and friends.
2. Our strong established relationships with our refiners and national coin dealers.
3. Our modest advertising expenditures. We don't need to spend much because our customers are our best advertisement.
4 Our prime location in Woodmere, Ohio, just off of 1-271 and Brainard, and our easily accessible business entry.
5. Keep in mind that the spot price of gold is the same for all dealers, big and small, Cleveland, Ohio and New York city. So there's no advantage to dealing out-of-state or with "bigger name" firms. The end of the line is the same for all of us.